Welcome to Liel Excellence – a saga of unwavering dedication and passion for crafting the finest children’s furniture. Our journey, rooted in a legacy of quality and innovation, began in 1998 in Russia, marking the onset of a distinguished path in the realm of interior furnishings. Originally specializing in the creation of exquisite solid wood furniture, our early endeavors quickly garnered acclaim across the Russian market, with our inaugural pieces still circulating today as testaments to our enduring quality.

Our Genesis
The turn of the millennium saw our founder, Andrey Kravchenko, at a crossroads when the quest for suitable children’s furniture for his own family proved futile. This challenge sparked a transformative venture – the crafting of the first crib within our facilities, a pivotal moment that steered our focus towards children’s furniture. Recognizing the gap in the market for premium, reliable children’s furnishings, we pivoted, dedicating our efforts to fill this void.

Evolution and Recognition
By 2007, our factory’s capabilities and our collection had expanded significantly, propelling our brand to new heights. Our commitment to excellence and innovation secured our position as a recognized name in the children’s goods market, evidenced by fruitful collaborations with leading wholesalers.

The Birth of a Premium Brand
The year 2013 marked a milestone in our journey – the inception of our premium children’s furniture brand. Equipped with the requisite quality standards and technical prowess, we embarked on this venture, fortifying our legacy. This period also heralded the beginning of our partnership with “Chepe Premium,” laying the groundwork for collaborative excellence.

Expanding Horizons
2016 was a year of significant expansion. We inaugurated our flagship boutique in Moscow’s Central Children’s World on Lubyanka, marking our foray into the heart of Russia’s retail landscape. Our participation in international exhibitions, including the CES in Shanghai, not only broadened our horizons but also introduced us to our Chinese distributor, paving the way for our entry into the Asian market.

Today and Beyond
As of 2020, Liel Excellence has solidified its presence both domestically and internationally. Our products grace the shelves of premium stores in Russia and beyond, testament to our global appeal and adherence to quality. Our journey is one of continuous growth and adaptation, driven by the evolving needs of our customers.

At Liel Excellence, we remain committed to crafting not just furniture, but a foundation for childhood memories, infused with care, quality, and a touch of luxury. Join us as we continue to innovate, inspire, and set new benchmarks in the world of children’s furniture.